How to Set the Right Selling Price of Real Estate in Morocco
Setting the right selling price for a property in Morocco involves analyzing the local market (price per m²), reviewing recent official data (Bank Al-Maghrib, agencies), comparing similar sales, considering the property's condition, and applying a reasonable negotiation margin (usually ~8%). An accurate valuation maximizes the chances of a fast sale without underselling.
Why an accurate valuation is crucial
Determining the correct selling price is the most strategic step to sell quickly and at the best price. Overpricing discourages buyers, while underpricing can result in losing tens of thousands of dirhams. The Moroccan market remains complex, with variations depending on the city, neighborhood, and property type.
How real estate prices work in Morocco
What is the trend of real estate prices?
Prices are increasing steadily, with an expected annual growth of 2% to 5% in most cities. Apartments remain the most active segment in terms of transactions.
What are typical property prices?
| Location | Average Price |
|---|---|
| National | 10,500 MAD/m² |
| Casablanca | 1,300,000 MAD for a 100 m² apartment |
| Variation by neighborhood/type | Significant variations for villas, studios, or Riads |
Frequently Asked Questions About Pricing
How to calculate price per square meter in Morocco?
Check the price per m² of comparable properties sold recently in your area using real estate databases or online tools. Then adjust according to property size, condition, and orientation.
Which tools can provide a reliable valuation?
Use professional valuation tools, actual sales prices, official publications (Bank Al-Maghrib), and Moroccan real estate platforms to triangulate data before adjusting your price.
Should fees be included in the asking price?
No — notary fees, taxes, and registration fees should not be included in the listed price. These are added by the buyer on top of the sale price.
How to adjust the price based on property condition?
Required structural or energy renovations should justify a price reduction or adjustment in the valuation, as buyers consider these factors in their offers.
What negotiation margin should be expected?
Properties often sell ~8% below the listed price after negotiation, especially older properties or those requiring work.
6-Step Valuation Strategy
| Step | Description |
|---|---|
| 1 | Collect price per m² data in your city/neighborhood |
| 2 | Compare recently sold similar properties |
| 3 | Adjust according to size, orientation, and floor |
| 4 | Analyze local and macroeconomic trends |
| 5 | Calculate a realistic negotiation margin (~5-10%) |
| 6 | Set an attractive price + indicate negotiation margin |
Tips to Accelerate the Sale
Present a professional valuation, highlight unique advantages (view, renovations), prepare legal documents in advance (title deed, etc.), and be ready to negotiate during the first visits.
FAQ
What are the main factors that influence property price in Morocco?
Location, size, property condition, local supply/demand, and recent comparable sales determine the price.
What is the difference between asking price and final sale price?
In Morocco, the final price is often ~8% lower than the listed price after normal negotiation.
How to quickly value a property remotely?
Use professional online tools and official data, then adjust based on location and property condition.
Should I hire an expert?
Yes, a local expert or real estate agent significantly improves the accuracy of the valuation.
What mistakes should be avoided during valuation?
Do not compare with properties that are too different, ignore actual fees, or underestimate the property's condition, as this reduces the reliability of the valuation.